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Our premium anatase titanium dioxide grades are specially formulated to meet the demanding requirements of sunscreen, cosmetic, and personal care product manufacturers worldwide.
Titanium Dioxide (TiO₂) exists in three natural crystal phases: anatase, rutile, and brookite. Among these, anatase titanium dioxide has emerged as the preferred UV-filtering active ingredient in sunscreens and a wide range of personal care formulations. Its unique photocatalytic activity, high refractive index (≈2.55), and fine particle size make it exceptionally effective at scattering and absorbing both UVA and UVB radiation.
Unlike chemical UV filters that absorb UV energy and release it as heat, anatase TiO₂ functions as a physical (mineral) sunscreen agent — reflecting and scattering UV rays before they penetrate the skin. This mechanism is considered safer for sensitive skin types, infants, and reef-conscious consumers, driving significant market demand globally.
🔬 Anatase TiO₂ offers a photon scattering efficiency up to 30% higher than conventional mineral filters at equivalent loading levels, enabling lighter, more elegant formulations without compromising SPF performance.
The global demand for mineral sunscreen ingredients has surged following regulatory restrictions on chemical UV filters such as oxybenzone and octinoxate in Hawaii, Palau, and the U.S. Virgin Islands. Anatase TiO₂ has stepped in as a clean, reef-safe, and highly efficacious alternative that satisfies both performance and sustainability criteria.
| Crystal Structure | Tetragonal Anatase |
| Refractive Index | ≈ 2.55 |
| Particle Size (nano) | 10 – 100 nm (cosmetic grade) |
| UV Absorption Range | 290 – 400 nm (UVA + UVB) |
| Appearance | Fine white powder, non-toxic |
| Solubility | Insoluble in water; soluble in strong acids/alkalis |
The global titanium dioxide market for personal care applications is experiencing robust growth, driven by clean beauty trends, regulatory shifts, and advancing nano-engineering technologies.
The global mineral sunscreen market is projected to exceed USD 2.8 billion by 2030, growing at a CAGR of over 7.2%. Anatase TiO₂ accounts for a growing share of active UV filter ingredients, particularly in Asia-Pacific and North American markets where consumer preference for mineral-based formulations is accelerating rapidly. China, as the world's largest TiO₂ producer, supplies over 60% of global demand, with companies like Yuantai positioned at the forefront of this supply chain.
The global clean beauty movement has fundamentally reshaped ingredient selection in personal care. Regulators in the EU, US, Australia, and Japan have placed increasing scrutiny on chemical UV filters. Anatase TiO₂ — particularly surface-treated, non-nano grades — meets the strict requirements of the EU Cosmetics Regulation (EC) No 1223/2009, FDA 21 CFR Part 352, and ISO 24443 for broad-spectrum protection. This regulatory tailwind is creating unprecedented demand for high-purity, certified anatase TiO₂ grades.
Modern anatase TiO₂ for personal care is no longer simply milled powder. Advanced surface treatments using silica (SiO₂), alumina (Al₂O₃), and organic coatings such as dimethicone or stearic acid dramatically improve dispersibility in both oil and water phases, reduce photocatalytic activity (preventing ingredient degradation), and minimize the characteristic white cast — the biggest formulation challenge for mineral sunscreens. Surface-engineered grades enable SPF 50+ products with elegant, transparent finishes.
A critical industrial challenge with anatase TiO₂ in personal care is its inherent photocatalytic activity, which can degrade co-formulated organic ingredients under UV exposure. Leading manufacturers now apply dense inorganic coatings (Al₂O₃, ZrO₂, SiO₂) to encapsulate the anatase core, reducing photocatalytic reactivity by up to 95% while preserving UV-filtering efficacy. This breakthrough has unlocked anatase TiO₂'s use in complex multi-ingredient formulations including vitamin C serums, retinol sunscreens, and antioxidant-rich daily moisturizers.
Asia-Pacific dominates both production and consumption of anatase TiO₂ for personal care. South Korea's K-beauty industry, Japan's cosmetic innovation ecosystem, and China's rapidly expanding domestic personal care market are collectively driving demand for premium cosmetic-grade TiO₂. The region's consumers show particularly strong preference for lightweight, invisible-finish sunscreens — a formulation requirement that demands the most advanced surface-treated anatase grades available on the market.
Sustainability is increasingly a purchasing criterion for both B2B formulators and end consumers. Anatase TiO₂ produced via the sulfate process — when paired with responsible waste management — offers a more sustainable profile compared to the chloride process. Leading suppliers are pursuing ISO 14001 environmental certifications, reducing heavy metal impurities to cosmetic-grade purity standards, and exploring bio-based surface treatment agents to further reduce the ecological footprint of cosmetic TiO₂ ingredients.
From daily moisturizers to high-performance sport sunscreens, anatase titanium dioxide plays a multifaceted role across the entire personal care spectrum.
Sunscreen represents the highest-value application segment for anatase TiO₂ in personal care. As a physical UV filter, anatase TiO₂ provides broad-spectrum protection across both UVB (290–320 nm) and UVA (320–400 nm) wavelengths. At concentrations of 2–25% (depending on regulatory jurisdiction), it delivers SPF values ranging from SPF 15 to SPF 50+.
Key formulation considerations include particle size optimization (nano vs. non-nano), surface hydrophobicity for emulsion stability, and rheology modification to achieve desired sensory profiles. Yuantai's anatase grades — including BA01-01 — are engineered to deliver consistent particle size distribution and surface chemistry for reproducible SPF performance across batches.
Beyond UV protection, anatase TiO₂ serves as a premium white pigment in decorative cosmetics. Its exceptional opacity, brightness, and tinting strength make it indispensable in foundations, powders, concealers, and eyeshadows. The ability to achieve high coverage with minimal loading reduces formulation costs while maintaining a lightweight skin feel.
In color cosmetics, anatase TiO₂ also functions as a carrier for pearlescent pigments and interference colors, enabling the complex optical effects seen in modern highlighters, illuminating primers, and metallic eyeshadows. Its chemical inertness ensures long-term color stability and prevents interactions with sensitive color pigments.
The convergence of skincare and sun protection has created a massive opportunity for anatase TiO₂ in daily moisturizers, serums, and anti-aging products with built-in UV protection. Consumers increasingly expect their daily moisturizer or serum to provide SPF 30+ protection without the heavy, greasy feel of traditional sunscreens.
Micro-fine anatase TiO₂ grades with advanced hydrophilic surface treatments enable seamless incorporation into water-based serums, gel moisturizers, and lightweight fluid formulations. The result is invisible, everyday UV protection that integrates effortlessly into multi-step skincare routines.
Anatase TiO₂ from Yuantai serves diverse formulation needs across the entire personal care and cosmetics industry value chain.
High-purity anatase TiO₂ with controlled particle size and surface treatment provides reliable, broad-spectrum UV protection. Suitable for all skin types including sensitive, pediatric, and reactive skin. Compliant with FDA, EU, and Australian TGA sunscreen regulations.
Exceptional whiteness (≥98% ISO brightness), high opacity, and superior tinting strength make anatase TiO₂ the pigment of choice for foundations, powders, and color-correcting products. Its fine particle size ensures smooth, even color distribution and excellent skin adhesion.
USP/EP-grade anatase TiO₂ is used as an opacifying agent and UV protectant in topical pharmaceutical formulations, wound care products, and dermatological treatments. Its biocompatibility and regulatory acceptance across major pharmacopoeias make it a trusted excipient.
Emerging application in UV-protective hair care products including leave-in conditioners, hair serums, and scalp sunscreens. Anatase TiO₂ provides UV filtration to protect hair fiber integrity, prevent color fading in dyed hair, and reduce UV-induced scalp damage.
As the clean beauty segment expands, anatase TiO₂ is a key active ingredient in certified natural and organic cosmetic formulations. It meets the ingredient criteria of COSMOS, NATRUE, and Ecocert standards, enabling formulators to create high-performance products for the premium natural beauty market.
Hydrophobic surface-treated anatase TiO₂ grades demonstrate excellent water resistance and substantivity on skin, making them ideal for sport sunscreens, after-sport moisturizers, and outdoor activity products. Water-resistance testing per ISO 24444/24442 confirms retention of SPF performance after 40–80 minutes of water immersion.
We supply high-quality raw materials essential for various industries, including coatings, plastics, rubber, construction, and chemicals. Our products enhance performance, durability, and efficiency in multiple applications.
Shanghai Yuantai Chemical Products Co., Ltd. has been an Industry and Trade Integration Company for 16 years in Shanghai, China. We specialize in supplying high-quality, stable, and reliable chemical raw materials to support your production. We provide various products to meet customers' demands. To begin a good business, we provide free samples (up to 1kg per product) to our clients, all we want is your trust.
We have integrated research and development, manufacturing, and sales together to deliver unmatched value to our global partners.
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16-years trading experience — we are well-versed in global trading and chemical supply chains.
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We sell products related to plastic, rubber, paintings & coating, and personal care ingredients.
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Our products are certified with food production licenses, SGS, and international quality standards.
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Free samples up to 1 kg per product (excluding shipping fees) — test quality before you commit.
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If products do not conform to the requirements, we accept returns and provide full after-sales assistance.
We have integrated research and development, manufacturing and sales together to serve diverse industrial and personal care markets.
China Billions Lomon R996 — rutile TiO₂ with excellent gloss, bright whiteness, high opacity, and outstanding dispersibility. High-weatherability versatile grade.
High-performance white pigment with silicon/aluminum surface treatment. Superior hiding power, strong tinting strength, and excellent dispersion for high-quality coatings.
High-quality white pigment designed specifically for PVC pipes and plastic applications. Fine white powder, non-toxic, with stable chemical properties.
Active pigment via advanced sulfate process. Superior tinting strength, outstanding hiding power, and excellent dispersion. Used in coatings, inks, rubber, cosmetics, and more.
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