High-performance titanium dioxide formulations engineered specifically for industrial rubber and plastic makeup compounding.
Active pigment produced via advanced sulfate process. Features high tinting strength and outstanding dispersion properties.
Read MoreVersatile rutile grade optimized for coating, painting, and plastic polymer compounding. Offers excellent weatherability.
Read MoreHigh-grade rutile powder with advanced surface treatment for superior dispersibility and durability in harsh outdoor environments.
Read MoreZirconia and alumina treated sulfate rutile grade. Extremely high weatherability, bright whiteness, and outstanding opacity.
Read MoreWhen the term "makeup" is used in the context of rubber and industrial elastomer compounding, it refers to the precise formulation, structural chemistry, and ingredient composition that determines the physical characteristics of the final polymer matrix. Just as cosmetic makeup alters aesthetics and protects human skin, the chemical "makeup" of an industrial elastomer dictates its resistance to ultraviolet (UV) radiation, thermal stability, tensile strength, and color durability.
Among the critical ingredients utilized in the compounding makeup of high-quality rubber products, Titanium Dioxide (TiO₂) holds a preeminent position. As a highly stable inorganic compound with an exceptionally high refractive index, TiO₂ acts as both a functional filler and a protective pigment. It ensures that elastomeric materials used in demanding fields—ranging from automotive weather seals to heavy-duty industrial conveyor belts—maintain their structural integrity and operational life cycles under intense environmental stress.
Titanium Dioxide possesses a refractive index of 2.73 (Rutile) and 2.52 (Anatase). This physical property allows it to scatter light more efficiently than almost any other material, protecting polymers from UV-induced degradation while providing maximum opacity and brightness.
In rubber compounding, ingredients are introduced during the mixing phase (often in a Banbury mixer or on a two-roll mill) to create a homogenous elastomer matrix. The inclusion of titanium dioxide serves several primary technical purposes:
Elastomers, particularly natural rubber (NR), EPDM, nitrile rubber (NBR), and silicone rubbers, are highly susceptible to photo-oxidation when exposed to solar radiation. UV rays break the polymer backbones, leading to micro-cracking, surface chalking, loss of elasticity, and eventual mechanical failure. TiO₂ acts as an efficient UV absorber and scatterer, converting harmful radiation into heat energy and shielding the underlying polymer chains.
For industrial rubber products that require bright white or distinct pastel colors (such as medical tubing, consumer goods, food-grade conveyor belts, and athletic surfaces), TiO₂ is the industry-standard whitening agent. Its high scattering efficiency ensures that minimum loading is required to achieve complete opacity, which preserves the elastomer's native mechanical properties.
While carbon black is the traditional reinforcing filler for black rubber, titanium dioxide is the primary functional pigment for non-black rubber products. When combined with reinforcing silica (white carbon black), TiO₂ helps maintain the vulcanization kinetics and structural cross-linking density of the elastomer compound.
The global demand for high-performance elastomer products is rising, driven by the expansion of the automotive, construction, aerospace, and renewable energy sectors. Consequently, the market for functional additives like titanium dioxide in rubber compounding is experiencing robust growth. Modern manufacturing facilities are shifting away from low-grade, untreated pigments toward highly specialized, surface-treated rutile and anatase grades.
Industrial buyers now prioritize TiO₂ grades that offer excellent dispersibility. Poorly dispersed TiO₂ can form agglomerates within the rubber matrix, acting as stress-concentration points that reduce the tensile strength and tear resistance of the final rubber product. Leading chemical suppliers, such as Shanghai Yuantai Chemical Products Co., Ltd., have addressed this demand by providing grades with optimized inorganic and organic surface treatments (such as alumina, silica, and organic polyols) that facilitate rapid incorporation into polymer matrices.
Automotive window profiles, door seals, and engine gaskets are subjected to extreme temperature fluctuations and constant solar exposure. EPDM weatherstripping formulations utilize rutile titanium dioxide (such as R-996 or R218) to ensure that the seals do not degrade, crack, or lose their compression set over decades of vehicle operation.
In the food processing and pharmaceutical industries, conveyor belts must be white or blue to ensure hygiene visibility. These belts, often made of PVC, polyurethane, or nitrile rubber, rely on high-purity anatase titanium dioxide (such as BA01-01) to meet strict regulatory and aesthetic standards without compromising food safety.
Industrial power cables and telecommunication lines are protected by elastomeric sheaths (often chlorinated polyethylene or silicone rubber). The inclusion of rutile titanium dioxide provides the essential UV barrier needed for outdoor aerial cables, maintaining the electrical insulation performance and preventing sheath cracking.
Rigid and flexible conduits, such as PVC pipes, require titanium dioxide to resist outdoor weathering. Anatase grades like B101 for PVC pipe are specifically engineered to optimize the extrusion process, providing high thermal stability during manufacturing and long-term durability in underground or outdoor installations.
The future of titanium dioxide in industrial elastomer compounding is shaped by sustainability, nanotechnology, and cost optimization:
Shanghai Yuantai Chemical Products Co., Ltd.
Shanghai Yuantai chemical products Co., Ltd. has been an Industry and Trade Integration Company for 16 years in Shanghai, China. We specialize in supplying high-quality, stable, and reliable chemical raw materials to support your production. We provide various of products to meet customer's demand. To begin a good business, we provide free samples (up to 1kg per product) to our clients, all we want is your trust.

We have integrated research and development, manufacturing, and sales together to deliver maximum value.
16 years of trading experience. We are well-versed in global logistics, customs compliance, and supply chain management.
We supply a wide array of raw materials related to plastics, rubber, paints, coatings, and industrial elastomer compounding.
Our products are fully certified with food production licenses, SGS test reports, and strict international quality standards.
We provide free samples up to 1 kg per product (excluding shipping fees) to help you verify chemical compatibility before ordering.
If products do not conform to your technical specifications or requirements, we accept returns and offer full material replacement.
Explore our diverse chemical portfolio, serving plastic, rubber, coating, and industrial sectors.
Sulfate-process rutile TiO₂ treated with ZrO₂ and Al₂O₃. Outstanding dispersibility, weatherability, and high gloss.
Designed specifically for paints and coatings. Fine, non-toxic powder with excellent chemical stability and hiding power.
High-quality white pigment optimized for PVC pipe extrusion, offering excellent resistance to heat and pressure.
Widely used in paper, coatings, rubber, inks, and cosmetics. Soluble in strong acids and alkalis at high temperatures.
We supply high-quality raw materials essential for various heavy-duty industrial applications.
Stay updated with the latest trends and market movements in the global chemical industry.
Collaborating with global leaders to ensure consistent supply and high-grade chemical distribution.






Browse our complete range of high-performance chemical additives for industrial rubber and plastic compounding.
Active pigment with high tinting strength, excellent dispersion, and stable chemical properties for industrial elastomers.
Read MoreVersatile rutile grade offering bright whiteness, high weatherability, and excellent dispersion in plastics and coatings.
Read MoreHigh weatherability rutile grade with inorganic surface treatment, designed for extreme outdoor industrial environments.
Read MoreZirconia-alumina treated rutile grade. Extremely high opacity, bright whiteness, and outstanding durability.
Read MoreHigh-performance white pigment designed for paint, coating, and polymer matrix formulations.
Read MoreSpecially formulated white pigment for PVC pipes, plastic profiles, and tough industrial extrusion processes.
Read MoreHigh surface area nano-silica designed to reinforce mechanical strength and viscosity control in elastomers.
Read MoreReinforcing filler for green tires, industrial rubber goods, and silicone profiles to enhance tear resistance.
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